Email isn’t going to disappear and smart business owners know it.
Your email list is a business asset that no one can take away from you. It can always be saved and transferred between email marketing service providers as needed.
Your email list is also something that you sell along with your business, since an email list adds significant value in several ways. It allows direct contact with people who have either already spent money on your business, are interested in your product or are very passionate about your industry or niche.
When it comes to the long-term growth of any business, building an email list should be a top priority.
Email marketing is a powerful channel for nearly every ecommerce business. Whereas most channels—like SEO and social media—are volatile and subject to change, the email list you build over time will become a pillar of your business that continues to drive both new and repeat visitors to the products in your store.
There are virtually no limits on how far you can segment customers, target them across multiple channels, and personalize your communication to speak directly to your customers. The potential for increasing sales through email marketing is NOT to be underestimated. Start collecting visitor emails today, identify segmentation opportunities and always provide value